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Promotional Pricing Strategy: Why FMCG Suppliers Need Proof, Not Just Discounts
Mil S 15/6/26 Mil S 15/6/26

Promotional Pricing Strategy: Why FMCG Suppliers Need Proof, Not Just Discounts

Promotional pricing in Australian grocery is now a trust, margin and compliance issue. After the ACCC’s Coles “Down Down” ruling, FMCG suppliers need clear proof behind every discount, including base-price history, funding mechanics, margin impact and shopper value.

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