OUR SERVICES.

Commercial expertise. Practical execution.

MV Retail Advisory was founded by two senior commercial leaders with more than fifty years of combined experience across Australia's leading retailers, global sourcing programs, and multi-channel consumer businesses. We partner with founders and brand owners to build the commercial architecture required to win and sustain national retail ranging — and to connect the right businesses with the right buyers when the time comes to transact.

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Core Services.

Retail Market Entry & Negotiations, Strategy Development

Winning a ranging decision requires more than a compelling product. Retailers evaluate commercial discipline, supply reliability, margin architecture, and category contribution before committing shelf space. We design and execute ranging strategies that position your brand for scalable, long-term listings inside Australia's most competitive retail environments.

What this includes:

  • Category strategy aligned to retailer commercial frameworks

  • Buyer presentation development and pitch coaching

  • National ranging preparation for Coles, Woolworths, Bunnings, Officeworks, Myer, and specialty chains

  • Retailer negotiation strategy and commercial positioning

  • Promotional and trade funding structures

  • Post-ranging performance monitoring and range defence

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Outsourced Account Management

Your retail listing is only as strong as the relationship behind it. Managing retailer relationships, range reviews, promotional cycles, and commercial negotiations requires dedicated expertise — and the capacity to act fast when opportunities arise.

We provide professional outsourced account management for Australian brands seeking to reduce operational overhead, and for international companies entering the Australian market without a local commercial presence.

What this includes:

  • Day-to-day retailer relationship management

  • Range reviews, promotional planning, and seasonal negotiations

  • Performance reporting and sell-through analysis

  • Issue resolution and buyer communication

  • Local representation for international brands launching in Australia and APAC

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Global Sourcing & Private Label

Resilient, cost-efficient supply chains are now a competitive advantage. We build sourcing strategies that reduce risk, improve gross margin performance, and meet the quality and compliance standards required by Australia's major retailers.

Our sourcing networks span China, India, and Southeast Asia, and our QA/QC frameworks are designed to protect brand integrity at every step.

What this includes:

  • Supplier identification, assessment, and qualification

  • Trading terms negotiation and cost optimisation

  • QA/QC protocols and factory audit programs

  • Private label program development and compliance oversight

  • Logistics strategy and landed cost modelling

  • Supply chain diversification to reduce single-source risk

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Buying, Planning & Pricing Architecture

Retail success is built on commercial precision. Pricing that protects margin, inventory plans that match demand, and promotional mechanics that drive sell-through — these are not afterthoughts. They are the foundations that determine whether a ranging survives its first review.

We build the commercial frameworks that allow your brand to operate with the discipline retailers expect — and the profitability your business requires.

What this includes:

  • Pricing structure and margin architecture

  • Open-to-buy and inventory planning frameworks

  • Demand forecasting and replenishment modelling

  • Promotional mechanics and trade spend optimisation

  • Cash flow alignment and working capital planning

  • Range rationalisation and SKU profitability analysis

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Strategic Oversight & Business Optimisation

Securing a listing is the beginning, not the destination. Sustained retail success requires ongoing commercial governance — monitoring performance, optimising trade investment, and continuously refining the levers that protect margin and drive category growth.

We provide structured strategic oversight for brands at every stage of their retail journey, acting as an embedded commercial partner rather than a periodic consultant.

What this includes:

  • Ongoing performance monitoring and commercial reporting

  • Pricing and margin optimisation post-ranging

  • Trade investment review and efficiency analysis

  • Supplier and retailer relationship governance

  • Business health reviews and strategic planning sessions

  • Growth pathway identification and new channel evaluation

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Support Services

Support services are deliveried through our partner network. MV Retail Advisory coordinates scope, quality and brand allignment.

Web Design & CRM

Your retail execution must be matched by digital credibility. We coordinate web design and CRM implementation through a trusted network of specialist partners — ensuring your digital presence, customer data management, and brand assets align with retailer standards and consumer expectations.

What this includes:

  • Conversion-focused website design and development

  • Brand identity, packaging systems, and retail-ready assets

  • Klaviyo CRM platform setup, and optimisation

  • Social media content strategy and brand visibility programs

Customer Data Anayltics

The best retail strategy in the world is only as good as your ability to act on it. If your customer data is fragmented, your experiences generic, or your team flying blind on what's actually driving growth — you're not operating at your full potential. Through our trusted partnership with Digital Immersion, we connect clients to specialists who unify your data, personalise your customer journey, and build the predictive capability to stay one step ahead. Because when strategy and data work together, that's when real growth happens.

Key features:

  • Single customer view across all platforms

  • Real-time personalisation & segmentation

  • Predictive analytics to drive next action

  • Automated revenue journeys

Commercial Property, Plant & Asset Finance

Scaling into major retail requires capital. Inventory cycles, promotional funding, retailer payment terms, and operational infrastructure can quickly strain cash flow. Through our partnership with Mortgage Choice, we connect brands, founders, and investors with structured finance solutions aligned to their broader growth strategy.

What this includes:

  • Commercial property acquisition and investment lending

  • Business asset and equipment finance

  • Structured lending aligned to retail expansion timelines

Our Partners

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OUR PROCESS.

Step 1 — Commercial Assessment

We evaluate your product strategy, pricing, supply chain, and retail positioning to identify gaps and commercial opportunity.

Step 2 — Retail Readiness Development

We strengthen your sourcing strategy, inventory planning, margin structures, and operational capability to meet retailer expectations.

Step 3 — Retail Entry & Expansion

We support buyer engagement, category strategy, negotiation, and national ranging — accelerating your path to shelf.

Step 4 — Account Management & Optimisation

We represent your brand with retailers, manage the relationship, and continuously optimise commercial performance to protect your ranging and drive growth.

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TESTIMONIALS

What our clients say.

  • "Victor brings a deep understanding of both the customer and the retail landscape, combined with a genuine commitment to supporting Australian food manufacturers. During his time managing the Health Foods category at Coles, he supported the launch of our Simply Gluten Free biscuits and played a key role in bringing innovative products to market. His experience, insight, and practical approach make him a valuable advisor for brands navigating retail"

    Matt O. — Not a Trace Foods

  • "Mil combines deep knowledge of e-commerce and retail channel management with practical commercial experience, making him a highly valuable advisor for brands looking to grow and scale in modern retail."

    Chris B. — Vertexgear

  • "Victor has a strong understanding of the retail landscape and provides thoughtful, practical advice. His experience across the industry makes him a valuable sounding board for strategic decisions."

    BATSANIS

  • "Mil brings a strong understanding of both e-commerce and retail channel management, combined with practical commercial insight. His ability to connect brand strategy with real retail execution makes him a valuable advisor for businesses looking to grow across both digital and physical retail channels."

    Sam O. — UltraFootball

  • “Victor brings a rare depth of retail and FMCG experience and a strong understanding of how brands can succeed in the market. His insights helped us think more strategically about our retail opportunities and positioning with buyers.”

    Alex — Europlus Fine Foods

  • "Milun brings a rare combination of strategic clarity and hands-on execution. His deep understanding of the Australian retail landscape, combined with his commercial acumen, makes him an invaluable guide for any business looking to scale or enter the market."

    Stephen — Infomatix

Let's build something together.

If you are ready to scale your brand into major retail — or simply want to understand what it would take — we would like to hear from you. Complete the form below with a brief overview of your business and objectives. We respond to all enquiries within 24 hours.

CONTACT DETAILS

You can also reach us directly:

•        Email: info@mvretailadvisory.com.au

•        Phone: 0431 573 139

•        Location: Melbourne, Australia

What happens after you submit?

One of our founders will review your enquiry personally and respond within 24 hours to arrange a complimentary strategy call. There is no obligation — just a focused conversation about your brand, your retail ambitions, and whether we are the right partner to help you get there.